Gift cards represent an instant source of revenue for your restaurant, bistro or bar. The gift card market is valued globally at over $698 billion, and digital gift cards are projected to grow 23% by 2025.
There’s no better time to sell gift cards than during the holidays. A quick check on Google shows that searches for “restaurant gift cards” start to increase in mid-October and max out by late December.
With the holiday rush just around the corner, is your restaurant set up to sell gift cards? If not, you’re missing out on a piece of a money-making pie.
And by popular, we mean really popular. Over 40% of all gift cards sold are for restaurants.
Not only are they great for business, but guests also love them because they’re easy to add to a last-minute shopping list and perfect for that friend who has everything.
According to research from the National Restaurant Association (USA):
Starting now, promote your gift cards with current customers and let new guests know that you offer them.
Gift cards will help your restaurant increase revenue… but let’s be honest, no one gives a gift card for that reason. They care about their own experience.
With Superb, guests can select between giving an amount or preselecting a menu. The recipient receives a beautifully designed email or printout with a unique code, making it easy for you to find the gift card upon their arrival.