An integrated Point-of-sale system – one that connects seamlessly with your reservations, accounting and operations platform – transforms your POS from just a cash register to a vital piece of a data-driven guest experience strategy.
Knowing what an integrated POS system is and the key benefits of an all-in-one platform empower restaurateurs, staff, and restaurant managers to get the most from the guest data they collect and turn it into a healthy, profitable restaurant.
Before we dive into a POS integration, let’s establish the difference between POS, POS system and point-of-sale?
A POS integration is any third-party tool that connects with your point-of-sale system.
Many restaurants use a range of tools to manage their front and back of house – bookings, staff scheduling, inventory management, gift cards, take-out, and webshop.
Layering software systems on top of your restaurant’s POS is one way to collect and share data between the different integrations (the tools you’ve added). For example, the number of previous visits pulls from your reservation system into your POS by a reservation integration.
While this allows restaurants to automate their work, it leaves you with 6-7 systems that operate independently and integrate (work together) only when necessary. You’re left with incomplete guest data and often have 0 ownership over the bits and pieces available.
What’s the difference between a POS integration and an integrated POS?
All-in-one integrated POS platform
Superb’s Guest Experience Management platform (GXM Pro) is the first to offer an all-in-one POS solution that does not require integrations to run and manage your restaurant.
GXM Pro is a platform that combines reservations, POS and payments in one. That’s 1 tool – not 6.
You'll pull detailed data from your POS in real-time. This seamless sharing of data between operations, bookings and accounting gives you valuable insights you can use for sales reporting, menu engineering, food costing, social media and email marketing. Most importantly, you’ll have a complete, data-driven picture of your guests.
The only way to build stronger relationships with your customers is with an integrated POS.
If you’re relying on multiple systems that stack on top of each other, you’re missing out on a treasure chest of guest data.
Using a platform like Superb’s GXM Pro connects you with valuable guest data, like average spend per booking. Restaurant managers and team members can quickly see what a guest prefers and avoid making generalised recommendations.
With an integrated reservation and POS platform, you’ll know exactly how much your guest is likely to spend and how to customise their experience based on previous dining behaviour – before they even arrive.
If one of your guests always orders the wine menu, you can email about new wines on your list. Having your restaurant’s POS and reservation system talk together means you can use that data to tailor your messaging according to a guest’s preferences.
With GXM Pro, you can filter your guest book and view guest data, segment and message your guests all through one dashboard – without moving back and forth between different systems.
Repeat customers boost your restaurant's business by up to 95%.
With a seamless connection between your reservation system and POS, you’ll quickly see who your VIP guests are and your team can provide them with the guest experience they expect.
And it’s not just about boosting your restaurant’s profits. Returning guests provide free marketing and are the best brand ambassadors.
An all-in-one, integrated point-of-sale system saves your staff time.
What happens when your staff saves time? They’re able to focus on the customer experience, upsell and drive profits.
Knowing average spend per cover combined with total spend provides a complete picture of a guest’s spending habits and helps your staff know how to upsell and offer suggestions.
Your back office will appreciate having everything in one dashboard, too. Using an all-in-one platform provides a centralised place for all data collection and minimises human errors because the entire system is digitally integrated. This saves hours of work and makes revenue reporting easier and more accurate.
Removing third-party payment processors saves time (all reports are in one dashboard, not spread over 2-3), and you only have to work with one provider to manage your business and finances.
You’ll also benefit from one transaction rate for all payment methods and have a clear picture of pricing – without worrying that one of your integrations will suddenly stop collaborating with another.
When it comes to your restaurant’s POS system, one size does not fit all.
Retail POS systems lack the features of a POS system built for restaurants. Without these extra features, you could be stopping your restaurant from reaching its full potential.
Restaurant point-of-sale systems scale and grow with your restaurant. When it comes to a POS built for restaurants, you have 2 options:
Using an all-in-one point-of-sale and reservations platform – made for restaurants – makes your teams’ jobs easier and frees up valuable time to provide better guest experiences and drive sales.
When it comes to an integrated restaurant POS solution, look for one that grows with you and keeps guest data secure.
With Superb’s all-in-one platform (GXM Pro), you’ll be able to manage the different stages a guest goes through in your restaurant – from the first booking to the final cheque.
Without a platform like Superb, you’ll have to rely on the traditional method of using multiple systems layered on top of each other. You'll end up managing the different stages of products – not the guest journey.
That’s the real difference.
What do you want to spend your time and energy on? The customer’s journey? Or managing products?