The guest experience is more than what happens when someone enters your restaurant or bar. Today’s guests want a seamless process from the first interaction with your reservation link to paying the bill. Think about the guest experience like this: people aren’t just eating with you, they’re staying with you.
This is where personalisation comes in.
Today’s guests want to be recognised, remembered from previous visits and greeted by name. They want to be seated according to their table preferences and offered recommendations based on their profile — with allergies and dietary restrictions already considered.
They want to be seated according to their table preferences and offered recommendations based on their profile — with allergies and dietary restrictions already considered. As the industry grows more competitive, restaurants need new ways to remain seen. Tracking data to figure out what diners want is a major player in that.
Superb’s Guest Experience Management (GXM) platform makes room for magical experiences by bringing clarity to the things that matter. Restaurants can deliver personal touches to every guest — even across different restaurants — through guest data. The best part is that this data doesn’t only apply to previous customers. Your guests want to be known from their first visit, and Superb makes that happen with guest profiles created during the reservation process.
Superb’s all-in-one platform combines reservations, POS and payments in one solution, providing your staff with a new way of working and reducing the time spent dealing with administrative tasks. That means you and your team will finally have the time (and resources) needed to focus on creating magical guest experiences.