Where it all began
Superb came to life in 2017, in Copenhagen, Denmark.
After spending several years at Joe & The Juice, Superb's Founder and CEO, Zaedo Musa, realised that relationships were the way to make guests return.
To do this, restaurants needed to stop using multiple systems and start connecting the dots by accessing the right data.
In 2017, Zaedo set out to make it easier for restaurants to collect and use data, so they could finally start building relationships, work smarter and increase revenue.