After traveling the world, Jonas returned to his homeland to build the restaurant of his dreams. A place that challenges the existing rules of running a restaurant and follows a new sustainable way of working and cooking to ultimately perfect the experience for both guests and chefs. For Jonas, there are no limits.
“We started Etoile because we wanted to be part of changing the industry. When I came into the business it was a tough environment. The mentality was the strongest survives. You had to be pushing yourself to the limit to make sure it’s the best but it’s still not good enough.”
In May 2018, Jonas opened Etoile, star in French, together with his good friend Danny Falkeman, located in the industrial district of Stockholm called Sländan. Etoile is all about enjoying the moment: it provides guests with a personal 22-course dining experience with a lot of show-factor carried out through 4 hours, by a team of 9 chefs, nothing else.
Jonas’ restaurant is continuously looking for ways to inspire the chefs who work there, and push creativity to make sure they stay together as a family until they retire.
“We wanted to create a place where the guests come and have a unique experience, but also where the chefs come and have any unique experience.”
Etoile has already made a huge impact on the restaurant scene in Sweden and in Europe, inspiring the new generation of restaurateurs, and their dream is to become even better.
“As long as we have inspiration and the next level, and the next mission to do, it will be fun.”